The same, whether big or small

Advertising and BTL
still at the centre of the scene today.

Before the Internet existed, communication was translated with advertising. The more classic kind – via TV, newspapers, radio, bill posting and cinema – and the more silent kind, technically defined as BTL (brochures, catalogues, coordinated image, instruments for sales points), disseminated toward more defined targets. With the advent of the Web and other forms of non-conventional communication, their use has diminished. Despite this, in a balanced communication mix, they can hardly be lacking entirely

Corporate publishing
at the core of the company.

This has been (and still is) an area in which we have always believed strongly. The reason is that corporate publishing lets us tell, in an in-depth and detailed way, about the company, its products and services, its operations and its values. Newsletters, house organs, company magazines, financial statements and monographs are fantastic instruments: they let us fully transport the reader into the company, guiding him or her (sometimes) even in the buttons room.

Digital marketing
sky is the limit!

And then the Internet arrived, and everything changed. And communication became interactive, two-way, in real time: through the new technologies, people created content and a dialogue was opened up with companies. An entirely new world which, from websites and on-line marketing, allowed the birth of social platforms, apps and TV brands. Limitations no longer exist: who knows what we will be working on a week from now.

Media relations
builders of news.

On a balanced plane, media relations cannot be lacking. For two reasons: on one hand to position the brand, seeking, building and disseminating news that keeps the audience up to date on the evolution of the company and its products and services. On the other hand, to open up positive relations with those whom this news makes move: journalists.

Events
much excitement, much value.

Events are an area in which, alongside strong specialisation, we boast vast experience. We think that placing companies and brands face to face with their customers, current and potential, is an exciting strategy that pays off well.